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Saša Božič

Sophia Academy CEO, Founder and ICF Executive Coach


Saša (Sasha) Božič is an ICF Executive Coach, Strategic Marketing Consultant, Business Developer for UAE and India, and an International Keynote Speaker and Author. For 26 years, she has taken on numerous roles in corporations across Europe, Middle East and India, as a strategic advisor, who connects the dots between the successful business, branding and storytelling strategies, and Employee Wellbeing Programs (EWP). Presenting EWP activities and measures to executives and locally adapting them to engage employees through holistic measures, she believes the most added value towards achieving Corporate goals can be provided with authentic leaders and empowered, happy, and healthy employees.

Due to her contribution in the area of raising preventive health awareness and spreading engagement among employees, she was also invited as a speaker to the Indian Ficci Heal Conference 2016 and later on as a speaker and an award winner to the World Health and Wellness Congress Awards 2017, 2018, 2019, the World Coaching Congress 2020, and the Women Economic Forum in Hague, Los Angeles, London, and Cairo.


In 2020, as a devoted member of the All Ladies League and its mission towards women empowerment, Saša volunteered nine months of her time to coordinate an amazing team of 16 ladies organizing the Women Economic Forum 2020 in Slovenia with 300 participants coming from 25 countries.

Being a mom of two adult sons, a wife, a sister and a friend, in 2018, Saša also decided to embark on an empowering personal journey on a 800 km long, Spanish pilgrimage called Camino, writing a book about the experience and getting inspired to be an author. Being a writer is what Saša visualizes herself to be, living on Bali, the Island of Gods, after her mission and all the global projects are finally completed.

Saša’s references:

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Capt. Usha Banerjee

Director of Nursing, Board member at Apollo Hospitals India

Besides being a joy to work with, Saša is a take charge person whose ability to present creative ideas and craft strategic solutions is remarkable. A thorough professional and an excellent leader she drove employee wellbeing program for my team. I found her to be consistently pleasant, tackling all assignments with dedication and a smile. Her professional demeanor and interpersonal skills are exemplary and my team was in awe of her. Her zeal and enthusiasm was the primary reason the program was highly successful. Her passion toward people is explicitly visible in her work, commitments and actions. She is the perfect example of purpose and prowess.

Rajesh Nair

Head HR Commercial Vehicles, Sales and Customer Care at Tata Motors, India

Saša comes across as very focused and highly motivated professional who is passionate about wellness and health and strongly believes in the enormous potential that this holds for organisations the world over, in terms of employee wellness, productivity, employee engagement and business performance. She draws her energy from people and people-related matters and considers helping employees her calling in life!

Dr. Harbeen Arora

Founder President at Women’s Indian Chamber of Commerce and Industry (WICCI)

Saša is a wonderful person with a heart of gold who inspires the best in one and ALL. She organised the Women Economic Forum (WEF) in Slovenia in February 2020 in Ljubljana with beautiful, inclusive energy and inspired elegance with a spirit of sharing and caring, gathering empowered leaders in the service of women empowerment and to aiming ‘balance for better’. We are devotees of Bhagawan Sri Sathya Sai Baba and it is truly an uplifting experience to see and feel human values in action in everything that Saša does.

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